Pricing
Three rhythms.
One Friday.
Start free. 14 days, no card needed. Around five coaching hours to settle in. When the trial ends or the credits run out, pick a plan that fits how often you want the push.
Start your 14-day trial — free, no card →When the trial ends
Three rhythms to keep going.
Pay as you go
Casual
When the muse drops by.
- 250+ coaching exercises and prompts
- Friday learns how you think
- Friday remembers who you are and what you're working on
- No subscription, no pressure
- Walk & Talk voice mode — subscriptions only
Standard
Practice
A regular creative habit.
Everything in Pay as you go, plus —
- Walk & Talk voice mode — coach on the move
- Top up at €20 / 200 credits if you run out
- Cancel anytime — keep access through the month
Devoted
All in
The work is daily now.
Everything in Standard, plus —
- No caps — coach as often as creativity calls
- A closer line to the team building Friday
- A say in what we build next
All three plans start the same way. No card needed for the trial — you only pick a plan when your free credits run out, or 14 days pass. Whichever comes first.
A coaching hour ≈ 30 credits of conversation. Some sessions go faster, some go deeper. Prices include EU VAT.
FAQ
Questions you might be asking.
Credits track the back-and-forth — what you write to Friday and what Friday writes back. Roughly 30 credits per hour of real coaching once you average across short check-ins and deeper sessions. Time spent thinking between messages doesn't burn anything.
No. Each month resets to a fresh 10 hours — last month's unused time doesn't carry over. The plan is built for regular practice, not banking time. If you want credits that stick around, top-ups last 12 months from purchase.
On Standard, top up with the same €20 / 200-credit packs as Pay as you go. They're added on top of your monthly hours and last 12 months.
Anytime. We don't refund the current month, but you keep access until it ends. No emails asking why.
Unlimited coaching. Friday is the coach; the work is yours — writing, art, building. If usage looks like something else (automated scripts, bulk content generation, code-vibing), we'll reach out before doing anything.
Because conversations vary. A quick check-in costs less than a two-hour dive — credits measure that precisely. Hours, just finer.
Pay-as-you-go credits last 12 months from purchase. Standard top-up credits, same. Plenty of time.
Voice mode — Friday in your ear, while you're walking, cooking, or away from a screen. Some of the best coaching happens when you're not staring at a keyboard. Available on Standard and Devoted only.
All prices shown include EU VAT — no surprises at checkout.
More questions? Friday's a chat. Ask there first, then email us if it isn't answered.